The survey measures and tracks a wide range of issues of importance to South African car buyers, with more than 10 000 new vehicle owners participating in the 2019 survey.
“We are very proud of the recognition given to our dealer partners and sales staff by the people who matter the most – our customers! Over the past three years we have placed great emphasis on our commitment to ensuring that customers have convenient access to trustworthy and knowledgeable salespeople when looking to make an investment in a new vehicle,” said Craig Uren, Senior Vice President of Vehicles Sales, Service and Marketing at Isuzu Motors South Africa (IMSA).
As part of the Ownership Satisfaction survey, vehicle owners who have recently purchased a vehicle were asked about their experience in terms of the salesperson’s professionalism, friendliness, (perceived) honesty, product knowledge, and how well extras such as insurance, on the road costs etc. were explained, as well as the sales person’s overall communication.
Isuzu came out on top in two key areas related to the sales experience: The purchasing Experience, and Product Knowledge with impressive scores of 9.1 (out of 10) and 9.2 respectively.
The top five ranked brands in terms of the sales process are:
- Isuzu
- Mazda
- Toyota
- Suzuki
- Ford
Last year 4 600 delegates from all departments within the 79 Isuzu dealer network in South Africa attended training at IMSA’s Training Centre. The company’s extensive curriculum supports the upskilling, personal development and career growth of the sales staff.
“All Isuzu dealer staff are trained to be future-fit in order to excel in the ever-changing environment of the automotive sector. Isuzu dealer training focuses on essential skills comprising sales ability, product knowledge and personal development. We are very proud to have received recognition for our efforts in this area,” said Uren.
