Leadership
Message from the CEO
“Evolving the value of transport” in an age of uncertainty
— Transforming into a Commercial Mobility Solutions Company —
Since the dawn of Japan’s automotive industry, Isuzu Motors has contributed to the development of society and industry by supporting the movement of goods around the world for more than a century. We take pride in and responsibility for supporting transport. The trust we have built over many years—grounded in reliability and peace of mind—is one of our greatest strengths.
We would like to express our sincere gratitude to all our stakeholders, including our customers, partners, shareholders and investors, local communities, and employees, who have supported us throughout our journey.
Today, the environment surrounding us is undergoing significant change. Efforts toward carbon neutrality, technological innovations such as electrification and autonomous driving, structural changes in logistics, as well as geopolitical risks and labor shortages are driving an unprecedented level of uncertainty.
Throughout our history, our mission has been to address the many challenges associated with transport. As the environment surrounding society and logistics continues to change dramatically, we will build on our reputation for reliability while continuously creating new value through bold transformation, passing this spirit on to the next generation.
In such an era, companies are required not to pursue short-term optimization, but to maintain a steadfast axis for decision-making and continue to move forward steadily amid change. With ISUZU ID as our guiding principle, we are advancing our mid-term business plan, ISUZU Transformation (IX), and evolving into a Commercial Mobility Solutions Company.
This is not merely an expansion of our business. It is a challenge to create new value by evolving the very form of transport, with a commitment to solve societal and logistics issues. To realize this, we will work together as one Isuzu Group—uniting management and frontline operations, our global group companies, and our partners.
As part of this transformation, we are focusing on three key priorities:
- First, transforming our business model with a customer-value perspective.
- Second, building an optimal portfolio of products and services to support different regions and global growth.
- Third, maximizing the capabilities of our diverse talent and strengthening teams that can respond to change with agility.
Furthermore, solving societal challenges cannot be achieved by a single company alone. We will further deepen collaboration with our alliance partners and co-create value through continuous dialogue.
Isuzu will continue to fulfill its mission of supporting transport while creating new value. To remain an indispensable presence in society, we will unite our strengths and steadily advance our transformation.
We sincerely appreciate your continued support.
President and CEO of Isuzu Motors Limited
Naohiro Yamaguchi

Message from the President
Driving Progress, Shaping the Future
At Isuzu Motors South Africa, our journey is built on a foundation of trust, resilience and shared progress. For over six decades, we have proudly served South Africa and the continent, delivering vehicles that embody reliability, durability, and strength. But our story goes beyond the products we build, it is about the people whose lives we touch every day.
Our purpose is clear: to move society forward. We achieve this by creating transport solutions that make a real impact, while contributing to skills development, job creation, and sustainability in the communities we serve. These efforts reflect our belief that business growth and societal progress must go hand in hand.
As we look to the future, we remain committed to innovation, inclusivity, and responsible growth. With the dedication of our employees, the support of our dealer network, and the trust of our customers, Isuzu Motors South Africa is well-positioned to continue shaping the future of mobility and unlocking Africa’s potential.
Together, we will keep driving progress and building a legacy of which we can all be proud.
President of Isuzu Motors South Africa
Billy Tom

Presidents Leadership Council
Shinichi Hiramatsu
Chief Financial Officer
Luvuyo Mbolekwa
Executive Vice President Finance, IT, Business Planning and Subsidiaries
Dominic Rimmer
Executive Vice President Manufacturing and Product Engineering
Craig Uren
Executive Vice President Revenue Generation
Komane Pitso
Executive Vice President Procurement and Logistics
Celestin Ndhlovu
Executive Vice President Corporate Services
Carli Botma-Kleu
Vice President Legal Services
ISUZU Motors Ltd
Isuzu Motors Limited, a prominent name in the global automotive industry, was founded in Japan in 1937 and has since built a long-standing reputation for reliability, durability, and performance. ISUZU is headquartered in Yokohama, Japan, and has significantly expanded its global footprint over the decades.
Today, ISUZU operates in more than 150 countries, providing products and services that meet the diverse needs of customers across various markets and industries.
Demonstrating strong international presence and customer trust. ISUZU holds the number one market share in 37 countries around the world.
Renowned for its engineering excellence, ISUZU is the world’s largest manufacturer of diesel engines, supplying reliable power solutions across a wide range of applications.
Years in operation
Global markets
Market shares

ISUZU Motors South Africa
Isuzu Motors South Africa (IMSAf) was established on 1 January 2018 and is a wholly owned subsidiary of Isuzu Motors Limited (Japan). It is the first manufacturing and distribution organisation outside of Japan where ISUZU has 100% ownership.
IMSAf is headquartered in Struandale, Gqeberha, and serves as a strategic base for ISUZU's long-term growth and expansion across the African content.
The company manufactures the ISUZU D-MAX range of bakkies, medium- heavy and extra heavy ISUZU Truck range and distributes the ISUZU MU-X.
Employees
Dealerships
Suppliers

- IMSAf FOOTPRINT (RofA)
- IMSAf FOOTPRINT (SACU)
- IMSAf FOOTPRINT (SACU)
- NON-ISUZU MOTORS SA TERRITORY
Product Range
Light Commercial Vehicles

ISUZU D-MAX 250C STANDARD GEN 6

ISUZU D-MAX Single Cab 4x4 and 4X2

ISUZU D-MAX Extended Cab 4x4 and 4X2

ISUZU D-MAX Double Cab 4x4 and 4X2

ISUZU X-Rider 4x4 and 4X2

ISUZU Arctic AT35 4x4
Sports Utility Vehicles

ISUZU MU-X LS 4x4 and 4X2

ISUZU MU-X LSE 4x4 and 4X2

ISUZU MU-X ONYX XT 4x4 and 4X2
Trucks












Company Accolades

B-BBEE Level 1 contributor.
Maintained every year since 2020 to present.
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Certified Top Employer achieved every year
since 2023 to present.
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No.1 Position in Medium-and Heavy Commercial Vehicles segment for 13 Years in a row.
(2012 – 2025)

Southern African Vehicle Rental and Leasing Association (SAVRALA) Manufacturer of the Year Awards IMSAf was announced: Overall Manufacturer of the Year for the fourth consecutive year. (2023)
Gold in the Leasing category for the fourth consecutive year. (2023)
Best-selling vehicle to government.
(2017 - 2020)

South African Bakkie of the Year (SABOTY) Gold Award for lowest cost of ownership. (2019)

2023 Citizen of the Year award in the business category for corporate social investment programs.

Transformation Award – Achieving BBBEE Level 1 Scorecard in the Category.
(2025)
New Vehicle Sales – Heavy and Medium Commercial vehicles of the year for New Vehicle Sales for the F-Series and N-Series respectively.
(2025)
Transformation Award - Most improved BBBEE Compliant Manufacturing OEM of the Year.
(2024)
New Vehicle Sales – Medium Commercial
Vehicle of the Year" for its exemplary ISUZU N-Series trucks. (2024)
The Transformation Performance Award.
(2023)
New Vehicle Sales – Heavy and Medium Commercial vehicles of the year for New Vehicle Sales for the F-Series and N-Series respectively.
(2023)
Corporate Social Investment - Recognition for the contribution made to society in the advancement and development of local communities.
(2023)

Overall Exporter of the Year at the 2024 Exporters Eastern Cape.
(2024)
Merit Award in the IDC Job
Creator Award.
(2024)
Number one Eastern Cape automotive exporter into the African Continent.
(2023)
The Best Exporter OEM Award for innovation, transformation, and increased volumes.
(2023)
SJL Flex Environmental Merit Award for its positive impact on the environment and operating efficiency.
(2023)
