Sinomtha Mase’s entry into the automotive industry was serendipitous yet transformative. Her journey, marked by determination and a drive to learn, highlights her evolution from an unexpected intern to a notable figure in the sector.
Her career in the automotive industry began by chance in November 2015. While preparing for her final exams in financial markets at the University of Fort Hare in East London, a fellow student presented her with an unexpected opportunity. "I was initially despondent, but with nothing to lose, I decided to apply for a six-month internship at a local vehicle assembly company," she recalls. This seemingly random opportunity led to a role in the Procurement Department starting in February 2016, marking the beginning of her career in the automotive world.
As a woman in the automotive sector, she often found herself assigned tasks that were less strategic compared to her male colleagues, partly due to perceptions shaped by her personality. "My feminine and loud personality sometimes made it difficult for others to take my contributions seriously," she explains. To overcome this, she observed and learned from women with established authority, emulating their successful traits. Additionally, Sinomtha focused on finding her own identity within the workplace, which allowed her to shape the environment to better suit her strengths. "People trust those who know their work and themselves," she notes, emphasising the importance of self-awareness and authenticity.
As Business Lead (Direct Production Parts Procurement) at ISUZU Motors South Africa, Sinomtha is a strong advocate for increased inclusivity within the automotive industry. While she recognises the strides that have been made, she believes there is still work to be done to place women in strategic positions. "We need more female strategists in the industry," she emphasises. Her experience has demonstrated that women offer valuable perspectives in long-term planning and strategy, which can significantly enhance the industry's progress.
For young women aiming to enter the automotive industry, Sinomtha offers motivational advice. "Approach the industry with hunger—to learn, to know, and to teach," she advises. She emphasizes that experience is earned through dedication and a proactive attitude.
Sinomtha is particularly excited about the influx of younger professionals into the automotive sector. "I started young and now, as I grow older, I’m eager to see the impact that younger colleagues will have on our operations," she says. Her enthusiasm for fresh perspectives reflects her belief in the value of youth and innovation in driving the industry forward.
